Established in 1958 in Dubai, the tyres division of Juma Al Majid Group is the official distributor of Yokohama Tires in the UAE, with representative branches that boast state-of-the-art tyre service centres and showrooms. “Although Juma Al Majid had a modest start with Yokohama in the 50s, the ever-growing reputation of the establishment and the technological advances by Yokohama paved the way for growth for both the brand and the organisation,” says Hassan El Haj, General Manager, Tyres & Batteries Division, Consumer Electronics Division. Juma Al Majid has been awarded several times by Yokohama Japan for successfully maintaining a steady growth in business and the company crossed the half-million mark in terms of sold units in the UAE. “We continuously review and update our level of services to our customers. Besides, our service centres are being constantly upgraded with the latest equipment and state-of-art technology. Since our staff is the driving force behind our success, we ensure giving them appropriate training which subsequently helps us offer the best levels of service to our customers,” says El Haj.