Let us start with a cold, hard truth. Networking and marketing are crucial for a business to grow and start returning dividends. Conducting a business without marketing it is like winking at a girl in a pitch black room. You simply have to get eyeballs on what you are offering to expand your reach.
So how do you go about securing more customers to your business?
This is one of the most effective methods to drive up your business’s perception and customer base. Create a flyer or advertisement for your business and ask non-competing ones if you can leave a bunch of the material with them. Let them know you will also return the favour by keeping their promotional material in your automobile garage.
Create a bonus or discount system. Enter a partnership with a vendor or an enterprise wherein if a customer makes a transaction at these places, he gets a discount coupon or some incentive for your shop. This can work the other way round as well. For instance, an automobile garage and a car wash business stand to win if they keep sending customers each other’s way through a partnership.
One cannot stress enough the impact of good old word-of-mouth publicity. Make sure that every customer who chooses your shop for the services you offer leaves satisfied and fully informed of his vehicle. Every satisfied customer leaving your shop is an automatic source of positive publicity. The exponential nature of word of mouth publicity means that you can have maximum impact, reach, and positive reviews for your business through the simple act of going the extra mile for your customers.
That extra mile ends up being a lot shorter than you thought, and in return brings you a reward that might seem out of proportion of what you did for them. But again, that’s the strength of word of mouth publicity.